3 companies. All competitors. Let’s call them A, B, C. A pretends to be holier than thou. B is aggressive. And rightly so. Street smart too. C is… Well. Not much.
A says won’t pull down competitors. Ever. Still has goals to take on C. Because C is soft target. A knows if it takes on B, B will beat A hands down. So publicly, A takes on only C. But A also has senior employees trashing B. On twitter. Of all places.
For me, A is bin pendi ka lota, dhobi ka kutta, na ghar ka na ghaat ka. In english they politely call it “sitting on the fence”. But that’s really the last thing this is. Not fence sitting, no. It’s spinelessness. My blood boils. And PR is not the only place A, B, and C show their true colours. True colours show on all levels.
Man I can never understand the corporate rat race. Neither among companies, nor among people.
Disclaimer: A, B, C may be selling just about anything, in case one thinks they know what (who?) I am talking about. FMCG, durables. Pretty much anything. There are traces of A, B, and C in every industry. You name it!